Smarter Life Site Launches

The first web site I worked on was for Bose in 1994.  That’s when I learned that cookies weren’t just dessert and wonder kids from MIT can make one feel instantly old and rather dumb.  15 years later, the web is a different place.  Clients no longer have to entrust technical people to every aspect of a site.  The new Smarter Life site was built using Joomla in conjunction with Elehost in Toronto.  The site is void of Flash animations (at least for now)… but functionally, it will be easy to keep up-to-date.  The soon-to-be-added blog module will allow the client to post new products, interact with customers and serve up green news.  As I type this article using WordPress, I know how nice it is to be in control.  I can post something anytime, however small.  I can fix a typo or move something to a different place. It’s not perfect, but it’s pretty great. 

The Better Idea Inc Blog

You’ve reached the portfolio for the The Better Idea Inc. Rather than using fancy flash pages, or boring case studies, we’ve opted feature our work by blog. This allows us to showcase the finished work, but also allows us to tell you the background story. You see, it is rare that an ad agency or marketing firm can simply take sole credit for work. Great work is a collaboration with the client. Sometimes a tough collaboration! But a team effort – since after all, you are the client!

Select from the top menu, or click the link below to see work and get a brief look at how the work came about.