Evolving a Theme

After last year’s very successful McGregor Plant Sales catalog project, we were thrilled to be asked to evolve the concept further this year.  Keeping the original illustrative flowers as icons for major categories of products, the client asked for a new emphasis on “Choice”.  Wholesale customers are very pleased to work with McGregor Plant Sales with their huge selection of plants that provides for a one-stop-shopping experience.

To showcase choice, we went literal!  Using over 800 photos from the catalog, we created a mosaic cover that was carried through for each section page.  The section pages used simplified color treatments, whereas the cover featured the rainbow of color underscoring the vast selections seen inside the beefy 100 page plus book.

Fast and furious

All clients are in a rush. But when a client needs a program – as in they have a product – but they need everything else in 2 weeks you have to mute the phone for your reaction. When this is for a client that you absolutely love working for, you know you can in fact do it. You know she will tell get you the facts you need. You know that she’ll give you feedback quickly and concisely. And you know that she is one of the most successful people in her industry so you know your work is going somewhere important.

Organic vegetables in biocompostable pots developed for exclusively for a large, high quality retailer became ‘earthe’.