Creating logos and visual identity systems for companies is often not easy. It’s one element that needs to represent the company – a tremendous burden when you consider that many companies’ senior management often struggle to articulate what they stand for in less than 10 minutes. That’s why we do things a bit differently.
We start with some hard work that will force us and the client to nail down who they are in the most simple terms. Having done this for over a decade, we’ve got some proven techniques to facilitate this experience which might at first sound like root canal. But even our clients have told us that the little bit of pain resulted in a worthwhile result.
When we sit down to create a visual identity, we’re no longer dealing with whether or not the president had a bad experience with green as a child. We’re deriving our ideas from a strategy, and the test of success is far less subjective than what many other firms adopt. Not only will this process yield a better visual identity, it will be useful for all the marketing collateral development.
Here are just a few examples of logos we’ve done:
