Working with photographer Kent Dayton, who captured some great new shots for Myvu, we evolved and expanded the very successful Myvu campaign. Here is a new print ad:
Fast and furious
April 16, 2008 — thebetteridea
All clients are in a rush. But when a client needs a program – as in they have a product – but they need everything else in 2 weeks you have to mute the phone for your reaction. When this is for a client that you absolutely love working for, you know you can in fact do it. You know she will tell get you the facts you need. You know that she’ll give you feedback quickly and concisely. And you know that she is one of the most successful people in her industry so you know your work is going somewhere important.
Organic vegetables in biocompostable pots developed for exclusively for a large, high quality retailer became ‘earthe’.
