Now the premier business information search engine, we worked with ZoomInfo when they were starting out and had just renamed themselves and received a wave of funding. Their goals were ambitious but justified – with intelligent, extremely useful next-generation search engine technology.
We created a logo that was to-the-point and easy to read. The spoked wheel symbol represents the technology’s benefits to ‘find the needle in the haystack’. The single orange spoke doubles as an exclamation point or the “Aha” of finding what you were looking for. The color scheme is vibrant and easy to use online.
The company has grown dramatically and now reports 37 million professionals listed!
We developed the public relations strategy for CardScan, renown for its CardScan contact management systems and business card scanners. In the fall of 2006, we helped launch the new V8 line of products.
Working with FOCUS Communications, our media relations partner, we set ambitious goals for the launch on media coverage. Our plan was disciplined and straightforward with the emphasis on the product benefits and relevant, customer-oriented pitches. We developed a high quality press kit and online media resources area along with some unique direct mail packages.
With such hits at “O, the Oprah Magazine”, a Laptop Magazine Editor’s Choice Award, and over 50 broadcast hits, the results were stellar, far surpassing our impressions goals and exceeding the client’s expectations. Naturally, we set new expectations after that!
Launch B2B presentation/campaign for new version 8 products:
Brochure and ad for CardScan.
A B2B ad for CardScan CRM:
For Solio, the handheld solar powered charger for mobile devices, we produced this sell-in presentation that outlined the product and the marketing programs behind it.
DYMO
We’ve provided marketing consulting services to this well-known leader of innovative organization products such as label printers. Working with DYMO on two brand new technology products, we provided general and public relations consulting, extensive copywriting services and a variety of marketing collateral pieces. DYMO™ File software is a brand new solution to very easily convert paper documents into digital files.
A brochure for DYMO File software:
A B2B presentation for DYMO File:
We developed a family of print collateral for mimio products:
Trade show booth graphics for mimio:
A campaign done for Myvu including a graphic done for the side panel of an airport vending machine as well as print advertising and web banners. Love working with our friend Tom Stearns. Photography by John Holt.
